rewrite this title Google to stop showing political ads, paid YouTube promotions in the EU next year

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3 minutes read
rewrite this title Google to stop showing political ads, paid YouTube promotions in the EU next year

What you need to know

  • Google says the European Union’s upcoming regulation on Transparency and Targeting of Political Advertising (TTPA) presents “new operational challenges and legal uncertainties.”
  • Ahead of the TTPA taking effect in October 2025, Google will pull political ads and prohibit paid political YouTube promotions in the EU beforehand.
  • Google already made similar moves regarding political advertising in Brazil, Canada, and France following the introduction of new regulations.

Google will stop serving political advertisements to users in the European Union ahead of new regulations taking effect in October 2025, the company announced in a blog post Thursday, Nov. 14. Google says the EU’s upcoming Regulation on Transparency and Targeting of Political Advertising (TTPA) introduces “new operational challenges and legal uncertainties for political advertisers and platforms.” As such, it is pulling political ads from the region altogether, and paid political YouTube promotions will be disallowed as well.

According to the European Union, there are three main aspects of the TTPA. First, every political advertisement must have transparency labels that are easily accessible. These labels must clearly explain the advertisement’s “sponsor, the election or referendum to which they are linked, the amounts paid, and any use of targeting techniques.”

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