rewrite this title YouTube Premium’s sweet, old price is getting the boot

by admin Post
4 minutes read
rewrite this title YouTube Premium’s sweet, old price is getting the boot

What you need to know

  • Early YouTube Premium subscribers with discounted rates will soon face price hikes, bringing them in line with the standard pricing.
  • YouTube Music notified its European early adopters of an upcoming price jump to €10.99/month, matching the current standard price.
  • U.S. legacy subscribers haven’t been notified yet, but a price hike is likely coming soon, following YouTube’s usual pattern of regional rollouts.

Long-time YouTube Premium subscribers enjoying discounted perks are in for a change—the platform is bumping all old plans up to the standard price.

Last year, Google kicked off a round of price hikes for YouTube Premium, and while most users felt the increase pretty quickly, early adopters kept their original lower rates. Now, though, it looks like this special pricing is finally biting the dust.

According to a report by The Verge, YouTube Music has notified its early subscribers in Europe about an upcoming price hike. These long-time users, who’ve been enjoying a lower rate, will soon be paying €10.99 a month—the current standard price for the service.

YouTube Music price hike notification in Europe

(Image credit: 4w3som3 / Reddit)

Back in 2014, early subscribers to YouTube’s “Music Key” streaming service got in for $7.99 a month, with similar pricing offered internationally at the time.

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